Summary of a Twitter chat about whether content marketing will maintain its emphasis on human, relationship-building tactics.
If you’ve been in the content marketing business longer than about five minutes, you already know: this social media thing is trickier than it looks. It takes time and effort. There are unwritten rules about things like when and how often to post, how to acknowledge your sources, whether to include visual content, and if so, how much…and of course, each platform has its own quirks.
The words have almost become a mantra providing background noise as we content marketers go about our daily tasks.
The statistics are also difficult to ignore.