When my wife was in social work school many years ago, she and her classmates learned the art of the positive reframe: helping a therapy client retell their own story to focus on any strengths or advantages that could help them recover.
Here’s a great antidote for anyone who’s scrambling to find a topic for their next blog: Read your favourite news feed, find a hot topic that you genuinely find interesting, come up with an original twist that gives the story new life, and newsjack it.
I first stumbled across David Meerman Scott’s concept of newsjacking about 18 months ago, and while I haven’t practiced it nearly as often as I’d like to, I love the idea. That’s partly because it takes me back (way-y-y-y back) to my days as a freelance feature writer in Canada’s Parliamentary Press Gallery: if I could come up with two or three unique angles on a story that matched different clients’ content interests or geographic scope, I knew we’d have a good chance of paying the next month’s mortgage.
Landing sponsors for your event is a tough job that is getting tougher.
Drastic changes forced on marketers by the advent of the internet, social media and mobile communication have organizations re-evaluating the value of such partnerships.
With the slow demise of ad supported media it was inevitable that journalists would begin finding their way to content marketing. After all, few other professions focus more intently on the skills required for creating quality content.