One of the best new strategies for making conferences more audience-friendly and less carbon-intensive might soon be dead on arrival—not because the answer is incorrect, but because event organizers are[…]
Online marketers face special challenges when it comes to staying focused.
Our bread and butter revolves around social interaction. Twitter, Facebook, instant messages, text messages, blogs and a vast array of[…]
Since its beginning, nearly three decades ago, The Conference Publishers has been all about content. Focused on the valuable information produced by conferences and meetings, the company pioneered the art[…]
“The leading Twitter chat on content marketing.” That’s what Dennis Shiao, Director of Product Marketing at DNN Software, calls #ContentChat, our fast-
paced weekly dialogue on content and social media. Discuss the hottest content marketing issues, every Monday at noon Pacific/15:00 Eastern/21:00 CET. Click here to find out what our next topic will be.
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?