Hybrid Event Building Blocks Offer Variety, Customization Through Endless Combinations
An overview of hybrid event building blocks that can be combined in a wide variety of ways to meet nearly any event objective.
Tips for Using SlideShare in Content Marketing
A summary of a Twitter chat on using SlideShare in content marketing
Social Media & Content Marketing
Will Content Marketing Work for My Industry?
A summary of a Twitter chat on the topic, “Will content marketing work for my industry?”
Social Media & Content Marketing
Events as Part of a Content Marketing Strategy
Events are content marketing?
According to B2B content marketers, they sure are.
In fact in a new report by Content Marketing Institute and Marketing Profs, B2B content marketers rated in-person events as their MOST effective marketing tactic for the fourth year in a row.
Social Media & Content Marketing
Tips for Building Your Brand Reputation Online
A summary of the #contentchat Twitter discussion about building your brand reputation online.
SXSW Exhibitor Rackspace Shares Secrets to Blending Traditional, Content Marketing
SXSW Exhibitor Rackspace Shares Secrets to Blending Traditional, Content Marketing
Phonebloks Campaign Uses Social Media to Combat e-Waste
The world produces 1.8 billion electronic devices per year, and e-waste is expected to grow 8% annually…indefinitely. Photo: JosefLehmkuhl via Wikmedia Commons.
With legions of North American smart phone users scrambling to replace their perfectly good devices with one of Apple’s shiny new iPhone models, it’s a good time to learn about Phonebloks.
Social Media & Content Marketing
Content Marketers Consider Community vs Audience
A summary of a Twitter discussion about how audiences and communities fit into a thoughtful content marketing strategy.
Social Media & Content Marketing
When Social Media Self-Promotion Crosses the Line
A pointed and humorous lesson about social media self promotion and interacting online.
Stephen Harper’s Keystone Problem
Harper tries a Plan B to win approval of the controversial Keystone XL Pipeline. Photo via Flickr, licenced under Creative Commons Non-Commercial.
Last Friday, the Canadian Broadcasting Corporation reported that Prime Minister Stephen Harper had written to U.S. President Barack Obama in late August, proposing “joint action to reduce greenhouse gas emissions in the oil and gas sector” if that’s what it takes to win approval of the Keystone XL pipeline.
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