Content marketing has become the way to reach attendees in 2013.
Broadcast approaches continue to lose their effectiveness while marketers everywhere scramble to adjust to a new world, in which quality[…]
Summary of this week’s #ContentChat, in which Social Media Blogger, Speaker & Small Business Consultant Jeff Korhan, author of the book Built-in Social, shared his insights on this idea and how content marketers can become more effective at driving sales.
Just as social media platforms have helped set the practices, etiquettes, and philosophies behind online community management, there are times when the platforms are reshaped by the online movement they’ve[…]
“The leading Twitter chat on content marketing.” That’s what Dennis Shiao, Director of Product Marketing at DNN Software, calls #ContentChat, our fast-
paced weekly dialogue on content and social media. Discuss the hottest content marketing issues, every Monday at noon Pacific/15:00 Eastern/21:00 CET. Click here to find out what our next topic will be.
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?