Just as social media platforms have helped set the practices, etiquettes, and philosophies behind online community management, there are times when the platforms are reshaped by the online movement they’ve[…]
There’s an inconvenient reality about online campaigning that is only beginning to dawn on content marketers and the organizations we serve:
The better we identify and reach our target audience, the[…]
BALTIMORE, June 23: Verbatim video died of advanced obsolescence today, gasping its final breath as a credible method of repackaging conference content.
Death occurred at about 2:30 PM Eastern, with the release[…]
“The leading Twitter chat on content marketing.” That’s what Dennis Shiao, Director of Product Marketing at DNN Software, calls #ContentChat, our fast-
paced weekly dialogue on content and social media. Discuss the hottest content marketing issues, every Monday at noon Pacific/15:00 Eastern/21:00 CET. Click here to find out what our next topic will be.
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?