A term most often used in economics and marketing, Wikipedia defines it as ” a person or group of people, such as a household, who are the final users of products or services…The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation.”
Words like “social media” and “content marketing” are on everyone’s lips these days. As businesses and associations rush to build blogs and establish their presence on platforms like Twitter, Facebook, Google+, and LinkedIn, many have the uncomfortable feeling that they should be doing more, or doing it differently.
In the social media world, things really do move at the speed of light…or at least, faster than most of us can track. For instance, last Thursday I was sitting down to write a blog post about how to optimize posts on Google+ by avoiding the “drop your link and run” method.