In the social media world, things really do move at the speed of light…or at least, faster than most of us can track. For instance, last Thursday I was sitting down to write a blog post about how to optimize posts on Google+ by avoiding the “drop your link and run” method.
A week-old video on fraudulent Likes has amped up a simmering debate on whether Facebook is a reliable platform for online marketing and community-building.
The fun began February 10 when Derek Muller, host of the Veritasium science blog, posted a nine-minute account of his tour through click farms, Facebook ads, and a deliberately horrible test page called Virtual Cat. Some of the pushback is coming from Lindsay Fultz, a friend of our firm and a Facebook marketing powerhouse who’s done a great job helping brands find their following online.