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Content Strategy in a Newly Connected World: Free, Fee or Hybrid?

Thursday, December 22nd, 2011

Should content be free or offered for a fee?
There could be a lot of revenue and visibility riding on the answer.
As content capture specialists, we spend a lot of time talking to clients about the objectives behind their meetings and the specific format and level of detail that will help them achieve those ends. [...]

Building a Better Platform

Tuesday, June 14th, 2011

Our son, Adrian, is a software developer, and frequently brings us his observations on the IT business. Sometimes, those observations hit closer to home.
A conversation a few months ago had to do with a hardware manufacturer that may be nearing its sunset. It’s a company that once shone brightly, but is being overtaken by more [...]

The Conference Your Conference Could Be

Thursday, June 9th, 2011

If you could reach a wider audience with your next conference and deliver a far more engaging, immersive experience onsite, would you want to?
How you answer that question—and the steps you’re prepared to take to set a new plan in motion—may not be as obvious as you might think. Your response will tell you how [...]

General Session Design 3.0: Keys to Your Organizational and Personal Success

Monday, August 16th, 2010

Fusion Productions collaborated with Meeting Professionals International (MPI) to produce the general sessions for the 2010 World Education Congress (WEC 2010). To demonstrate its “meeting of the future” design strategy, Fusion brought in a team of world-class partners and continued to co-create through the entire production process—before, during and after the WEC.
During a Monday morning [...]

Audience Profile Drives Technology Choices

Sunday, July 25th, 2010

Before deciding dates, location and venue for a conference, meeting planners and suppliers must understand who should attend, why they would want to and what they’re most concerned about, social media specialist Paul Salinger told participants in a Sunday morning breakout session.
Salinger, vice president of marketing at Oracle Corporation, described a plethora of technologies to [...]

Case Study: Fully Immersive Virtual Environments

Saturday, July 24th, 2010

Host Organization: Clever Zebra
Specialization: Fully immersive virtual environments
Objectives:
When an organization sets up a fully immersive virtual environment alongside a face-to-face meeting, the objective is to extend the live gathering in every possible way: by bringing onsite and online participants together, sharing knowledge and ideas across a continent or around the world, opening new channels [...]

When Opportunity Knocks

Friday, April 23rd, 2010

COLORADO SPRINGS — Our brilliant Denver freelancer Traci Pearson and I have been onsite this week at The Broadmoor Hotel, producing a daily newsletter for a software user group meeting organized by Karen and Gary Brown, the tireless and effective co-owners of Conferences by Design in Salisbury, MD.
I’ve acquired new respect for the distribution industries [...]

Top 10 Reasons to Attend the Sustainable Meetings Conference

Friday, January 8th, 2010

With the 2010 Sustainable Meetings Conference coming up in Denver February 9-11, the Green Meeting Industry Council is circulating the top 10 reasons that this is a must-attend event.
This might just be the best, most in-depth green meetings conference the industry has ever seen. But the 10 reasons point to a bigger, wider value proposition [...]

After Copenhagen: How Meetings Can Kick the Carbon Habit

Tuesday, December 15th, 2009

By the end of this week, the 192 countries represented at the Copenhagen Summit may or may not reach a global deal to control climate change and reduce atmospheric carbon dioxide.
But whether or not humanity rises to the challenge, the science doesn’t lie. With or without an agreement, this is the moment for industrialized nations [...]

A Meeting Worth Holding

Tuesday, December 8th, 2009

At a time when conferences are cancelling, participants are staying home in large numbers, and the flavour of the month is to replace live meetings with webcasts and virtual events, there are two sure criteria that still make it essential for groups to gather in person:
• A clear, immediate purpose that is best served by [...]

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