Event Pros Weigh-In on What Makes Event Sponsorships Valuable
A growing frustration with the expense and correspondingly low return on investment of many event sponsorship options was addressed on our May 7 Eventtable Twitter chat, entitled “Are Event Sponsorships Worth the Money?” Participants addressed some of the variables involved such as whether the sponsorship opportunity is value driven; whether there is a plan to [...]
The People Formerly Known as the Audience
When I first worked with Adrian Segar at Event Camp East Coast in 2010, I knew I’d met one of the most insightful, skilled, genuine meeting facilitators in the industry. So after The Conference Publishers began working with the International Association of Conference Centers to host the Bright Ideas for Conference Centers webinar series, I [...]
Meetings that Changed the World
Anyone who has ever worked as a meeting professional can tell you about their favorite meetings and proudest moments onsite. When planners and suppliers begin swapping those war stories, they’re usually talking about meetings that changed the world. When Fusion Productions and The Conference Publishers set out to gather testimonials in advance of MPI’s 2010 [...]
Play to the Positives of Workplace Politics: Workshop
Workplace politics have overwhelmingly negative associations for most people. “Frustration,” “dysfunction,” “stress” and “unaccountability” were just some of the terms participants offered during a Monday afternoon workshop at MPI’s 2010 World Education Congress. David Bancroft-Turner, founder of the Academy for Political Intelligence, noted that businesses suffer when people don’t trust each other. Reduced productivity, decreased [...]
Measuring Business Benefits Communicates Value of Meetings
Building professional capacity through face-to-face meetings is a cornerstone of the meeting planning industry, a field often praised for delivering intangible, values-oriented benefits to businesses and professionals. Theresa Breining, principal of Breining Group LLC in Encinitas, California, told participants that for the industry to progress and survive—especially in a challenging economic climate and an increasingly [...]
The Only Way to Change the World is to Meet: Gobillot
The only way to change the world is to meet, keynote speaker Emmanuel Gobillot told participants at the Opening General Session of MPI’s 2010 World Education Congress Sunday morning. At a time when more generations are working together than ever before, everyone is suffering from information overload and the world of work has become more [...]
Audience Profile Drives Technology Choices
Before deciding dates, location and venue for a conference, meeting planners and suppliers must understand who should attend, why they would want to and what they’re most concerned about, social media specialist Paul Salinger told participants in a Sunday morning breakout session. Salinger, vice president of marketing at Oracle Corporation, described a plethora of technologies [...]
Case Study: The Aerial World Tour
Name of Conference: Aerial World Tour Host Organization: Aerial Company Inc. Dates: April 1999-2002 Location: Milwaukee, WI Objectives: The business objectives of the Aerial World Tour were to educate hair professionals on new styles and services and showcase upcoming products and trends in the beauty industry. The community impact went far beyond the immediate purpose [...]
Case Study: The Better Buildings: Better Business Conference
Name of Conference: Better Buildings: Better Business Conference Host Organization: Energy Center of Wisconsin Dates: March, 2005 Location: Wisconsin Dells, WI Objectives: The annual Better Buildings: Better Business Conference seeks to make midwestern United States homes more energy-efficient by delivering hands-on training workshops, technology demonstrations, and building science education to homebuilders and contractors. The Energy [...]
Case Study: The NASC Sports Events Symposium
Name of Conference: NASC Sports Events Symposium Name of Organization: National Association of Sports Commissions Dates: Annual, most recent April 13-15, 2010 in Columbus, Ohio Objectives: Through its annual NASC Sports Events Symposium, the National Association of Sports Commissions keeps its members up to date on trends in the sports events industry and how to [...]
