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A Dynamic Dozen: The Making of a “Killer App”

Sunday, September 27th, 2009

Everywhere you turn these days, meeting professionals are searching for the “killer app” that will make social media and virtual technologies more an opportunity and less a threat for face-to-face events.
The language of hybrid meetings, virtually unknown a year ago, is quickly gaining currency. MPI experimented with a Virtual Access Pass at its 2009 World [...]

Revisions, Please

Tuesday, September 22nd, 2009

A few weeks back, a client emailed me a fairly long list of major revisions to a report I’d sent her. It took me by surprise—I’d reviewed that document myself, tinkered with it and polished it, and I thought the finished product was pretty darn good. What was she doing, sending it back?
Our company stands [...]

Preparing for a Pandemic

Tuesday, September 1st, 2009

At our regular staff meeting last week, we introduced a standing agenda item that will be a part of our working lives for the foreseeable future.
Our COO, Woody Huizenga, unveiled an advanced draft of our pandemic preparedness plan, and summarized the best available information on what we can expect during this year’s flu season: On [...]

Fight Like Hell for the Living

Tuesday, August 4th, 2009

SAN FRANCISCO – In the week since Terri Breining announced the closure of Concepts Worldwide, the San Diego County firm she built into a meetings industry icon, I’ve been thinking about the capriciousness of a market that rewards the most arbitrary successes, while devaluing or ignoring the most genuine achievements.
When we celebrate flash over substance, [...]

Why We Don’t Upsell

Saturday, August 1st, 2009

When we discuss our services with prospective clients, we don’t upsell. Not ever.
For some time, I felt this was a matter of basic principle, that the practice of trying to bundle a second sale on top of a first one was simply abominable. I still think it’s wrong for our kind of service. But a [...]

A Quiet Sense of Duty

Saturday, July 18th, 2009

Late last month, I received a surprising email that will shape the lion’s share of the volunteer time I devote to our industry over the next two years.
I wouldn’t normally be quite this excited about an opportunity to pack dozens of extra hours into a schedule that is already overloaded. But this isn’t just any [...]

Keeping Readers Off the Unsubscribe Button

Tuesday, June 2nd, 2009

At The Conference Publishers, we receive a surprisingly small number of unsubscribe requests for our company newsletter.
We know a lot of people read our newsletter, but it’s hard to get good comparative data—we don’t know how well we’re doing compared to all the other companies vying for people’s attention online. (If anyone knows where [...]

Comings, Goings, and a Long Overdue Introduction

Thursday, May 21st, 2009

We have a couple of staff changes to report at The Conference Publishers, as well as a long overdue introduction for someone who’s an unsung but integral part of our team.
At the end of this month, Project Manager Kate McAteer begins her maternity leave. She’s expecting her first child at the end of June. [...]

The Green Meetings Portal Goes Live

Thursday, April 16th, 2009

The Green Meetings Portal went live earlier this week.
Earlier this year, we announced that The Conference Publishers was joining with the Green Meeting Industry Council (GMIC) to launch the world’s first conference content portal. I’m tremendously pleased and proud to announce that the promise is now, finally, a reality.
The Portal begins life with coverage of [...]

What Are You Waiting For?

Thursday, April 9th, 2009

In 1968, while most of his classmates were playing ball or watching Gilligan’s Island or sleeping, one 13-year-old boy was programming his heart out on a powerful (for its day) mainframe computer. It was a unique and improbable opportunity and he took full advantage of it. Reflecting on the experience today, Bill Gates says, “I [...]

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