Strategic Meetings Management
SMMP: Finding the Best Fit for Your Organization
Thursday, July 29th, 2010“There’s no-cookie cutter process for an SMMP [Strategic Meetings Management Plan],” said Ross VanDooser, director of value analysis at StarCite, during a panel at MPI’s 2010 World Education Congress. “The idea is to examine your organization’s culture and pick out what will work best.”
“Before you can begin any SMMP program, you need to go back [...]
Out of Chaos: SMMP at Microsoft
Thursday, July 29th, 2010To move from “a state of chaos” and implement strategic event management at his organization, Jeff Singsaas, general manager of Microsoft Studios and global event marketing for Microsoft Corporation, said he focussed on building partnerships.
“We can’t do it all, and don’t want to do it all,” Singsaas said at a session Tuesday afternoon at MPI’s [...]
Building an SMMP: Partnership, Collaboration Needed on All Levels
Thursday, July 29th, 2010Collaboration is essential to implementing a Strategic Meetings Management Plan (SMMP), so “don’t try to do it yourself,” warned Carolyn Pund of Cisco Systems in a Tuesday morning session at MPI’s 2010 World Education Congress.
“Change occurs when people believe change is necessary,” Pund said. “If you can make a value proposition that’s strong enough, they [...]
Action Against Carbon Emissions will Raise Travel Costs
Wednesday, July 28th, 2010The end of cheap oil could affect the meetings economy in a number of different ways, but panelists in a Tuesday morning breakout on peak oil agreed that the industry must adapt to an era of volatile energy prices and drastic reductions in the carbon emissions that cause climate change.
Economists may debate whether oil prices [...]
Drive Branding, Align Meetings with Business Needs
Monday, July 26th, 2010Like advertisers, meeting professionals should learn showmanship to drive branding and help sell the value of meetings, said Kate Lastinger, founding partner of Metaphrasis Group, during a Monday morning session at MPI’s 2010 World Education Congress.
Teresa Bria, managing partner of Phase to Phase Strategy, said, “People aren’t considering meeting planners on that strategic corporate level, [...]
Measuring Business Benefits Communicates Value of Meetings
Sunday, July 25th, 2010Building professional capacity through face-to-face meetings is a cornerstone of the meeting planning industry, a field often praised for delivering intangible, values-oriented benefits to businesses and professionals. Theresa Breining, principal of Breining Group LLC in Encinitas, California, told participants that for the industry to progress and survive—especially in a challenging economic climate and an increasingly [...]
Meetings that Change the World
Tuesday, July 6th, 2010All this month, The Edge will carry advance and onsite coverage of MPI’s 2010 World Education Congress, July 24-27, 2010 in Vancouver. Posts are linked to an online community produced for MPI by Fusion Productions in partnership with The Conference Publishers, Clever Zebra, and master of ceremonies Glenn Thayer. Join the discussion today!
At any hour [...]