Social Media
« Previous EntriesContent Strategy in a Newly Connected World: Free, Fee or Hybrid?
Thursday, December 22nd, 2011Should content be free or offered for a fee?
There could be a lot of revenue and visibility riding on the answer.
As content capture specialists, we spend a lot of time talking to clients about the objectives behind their meetings and the specific format and level of detail that will help them achieve those ends. [...]
The Conference Your Conference Could Be
Thursday, June 9th, 2011If you could reach a wider audience with your next conference and deliver a far more engaging, immersive experience onsite, would you want to?
How you answer that question—and the steps you’re prepared to take to set a new plan in motion—may not be as obvious as you might think. Your response will tell you how [...]
General Session Design 3.0: Keys to Your Organizational and Personal Success
Monday, August 16th, 2010Fusion Productions collaborated with Meeting Professionals International (MPI) to produce the general sessions for the 2010 World Education Congress (WEC 2010). To demonstrate its “meeting of the future” design strategy, Fusion brought in a team of world-class partners and continued to co-create through the entire production process—before, during and after the WEC.
During a Monday morning [...]
Audience Profile Drives Technology Choices
Sunday, July 25th, 2010Before deciding dates, location and venue for a conference, meeting planners and suppliers must understand who should attend, why they would want to and what they’re most concerned about, social media specialist Paul Salinger told participants in a Sunday morning breakout session.
Salinger, vice president of marketing at Oracle Corporation, described a plethora of technologies to [...]
Meetings that Change the World
Tuesday, July 6th, 2010All this month, The Edge will carry advance and onsite coverage of MPI’s 2010 World Education Congress, July 24-27, 2010 in Vancouver. Posts are linked to an online community produced for MPI by Fusion Productions in partnership with The Conference Publishers, Clever Zebra, and master of ceremonies Glenn Thayer. Join the discussion today!
At any hour [...]
Social Media Metaphors and the Death of Print
Tuesday, January 19th, 2010Editor’s Note: This guest post is excerpted from the “oblogatory blig” produced by Vancouver writer Lynne Melcombe, a former associate and longtime friend of our firm. It flags some of the unexpected twists that knowledge producers—including meeting professionals—can expect to run into on the road to new media and “free” content.
According to Gillian Shaw, writing [...]
Recycle Your Conference for Fun and Profit
Thursday, October 1st, 2009A few years ago, archaeologists found a small Bronze Age spear point in England. I can’t remember exactly where they found it, but I do remember that they determined the bronze in the spear point had originated in Italy. In fact, an original larger spear point had broken, and then been melted down to make [...]
A Dynamic Dozen: The Making of a “Killer App”
Sunday, September 27th, 2009Everywhere you turn these days, meeting professionals are searching for the “killer app” that will make social media and virtual technologies more an opportunity and less a threat for face-to-face events.
The language of hybrid meetings, virtually unknown a year ago, is quickly gaining currency. MPI experimented with a Virtual Access Pass at its 2009 World [...]
Control Your Content—or Someone Else Will
Wednesday, September 16th, 2009A friend of mine who is an experienced meeting planner told me of a recurring nightmare she’s been having lately. In her nightmare, she is standing in a 5,000+ auditorium, with a very expensive band playing under an elaborate light and laser show, but only about 100 other people are there, including her and the [...]
Is a “Good Enough” Meeting Good Enough?
Thursday, September 10th, 2009What would happen if meetings were scaled back to the barest of essentials, on the principle that the best event is the one that is just good enough?
It isn’t an idle question. There’s an emerging trend that is reshaping everything from long distance telephone to video cameras, from the design of military aircraft to the [...]