Drive Branding, Align Meetings with Business Needs
Like advertisers, meeting professionals should learn showmanship to drive branding and help sell the value of meetings, said Kate Lastinger, founding partner of Metaphrasis Group, during a Monday morning session at MPI’s 2010 World Education Congress. Teresa Bria, managing partner of Phase to Phase Strategy, said, “People aren’t considering meeting planners on that strategic corporate [...]
Address Social Responsibility Head-on: Panel
Corporate social responsibility (CSR) should be renamed collective social responsibility, said Paul Salinger, vice president of marketing at Oracle, during MPI’s 2010 World Education Congress on Sunday afternoon. “It’s disappointing to me that [citizens] haven’t started doing what we would like corporations to do.” “A lot of people know the problems, but don’t know what [...]
Measuring Business Benefits Communicates Value of Meetings
Building professional capacity through face-to-face meetings is a cornerstone of the meeting planning industry, a field often praised for delivering intangible, values-oriented benefits to businesses and professionals. Theresa Breining, principal of Breining Group LLC in Encinitas, California, told participants that for the industry to progress and survive—especially in a challenging economic climate and an increasingly [...]
The Only Way to Change the World is to Meet: Gobillot
The only way to change the world is to meet, keynote speaker Emmanuel Gobillot told participants at the Opening General Session of MPI’s 2010 World Education Congress Sunday morning. At a time when more generations are working together than ever before, everyone is suffering from information overload and the world of work has become more [...]
Audience Profile Drives Technology Choices
Before deciding dates, location and venue for a conference, meeting planners and suppliers must understand who should attend, why they would want to and what they’re most concerned about, social media specialist Paul Salinger told participants in a Sunday morning breakout session. Salinger, vice president of marketing at Oracle Corporation, described a plethora of technologies [...]
Meetings that Change the World
All this month, The Edge will carry advance and onsite coverage of MPI’s 2010 World Education Congress, July 24-27, 2010 in Vancouver. Posts are linked to an online community produced for MPI by Fusion Productions in partnership with The Conference Publishers, Clever Zebra, and master of ceremonies Glenn Thayer. Join the discussion today! At any [...]
