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A Dynamic Dozen: The Making of a “Killer App”

Sunday, September 27th, 2009

Everywhere you turn these days, meeting professionals are searching for the “killer app” that will make social media and virtual technologies more an opportunity and less a threat for face-to-face events.
The language of hybrid meetings, virtually unknown a year ago, is quickly gaining currency. MPI experimented with a Virtual Access Pass at its 2009 World [...]

Control Your Content—or Someone Else Will

Wednesday, September 16th, 2009

A friend of mine who is an experienced meeting planner told me of a recurring nightmare she’s been having lately. In her nightmare, she is standing in a 5,000+ auditorium, with a very expensive band playing under an elaborate light and laser show, but only about 100 other people are there, including her and the [...]

A Hybrid in Your Future

Thursday, September 3rd, 2009

By now, they’re a familiar sight: hybrid vehicles that combine two separate power sources to squeeze maximum energy out of every drop of gasoline they use. Once considered an environmentalist’s fantasy, hybrids have made it into the mainstream, and for good reason—they’re a great, practical way to make your gas dollar stretch further, at a [...]

The Green Meetings Portal: A World First

Tuesday, February 24th, 2009

PITTSBURGH - This week, our company marks an important and very exciting milestone.
The Edge is a blog about conferences and content, not a promotional page for The Conference Publishers. But this is a moment when we’re generating industry news. And it has everything to do with the power of face-to-face meetings, the transcendent importance of [...]

Downturn? What Downturn?

Thursday, January 8th, 2009

As a meeting professional, how would you have felt if you’d received the following RFP?
Meeting dates: December 15-31
Scope: Nation-wide (United States only)
Estimated participants: 50,400
Room nights: None
Venues: 4,200
Average participants per venue: 12
Food and beverage: Provided
Audio-visual requirements: None
Air travel: None
Carbon footprint: Local ground transportation; public transit and carpools encouraged
Mythical client: US Department of Health and Human Services
As [...]

World AIDS Day and the Ultimate ROI

Monday, December 1st, 2008

When it comes to assessing the return on investment (ROI) in large, face-to-face meetings, it’s hard to think of a more basic measure than 3.8 million years of life.
With the approach of World AIDS Day December 1, the Harvard School of Public Health AIDS Initiative issued a verdict of sorts on the AIDS policies pursued [...]

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