Meetings ROI
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Sunday, October 11th, 2009This guest post is excerpted from Midcourse Corrections, the meetings blog produced by Jeff Hurt, director of education and events with the Dallas-based National Association of Dental Plans. It appeared shortly after Jeff returned from his association’s 2009 annual meeting in September. Reprinted with Jeff’s permission.
In 15+ years of planning conferences and events, this was [...]
Recycle Your Conference for Fun and Profit
Thursday, October 1st, 2009A few years ago, archaeologists found a small Bronze Age spear point in England. I can’t remember exactly where they found it, but I do remember that they determined the bronze in the spear point had originated in Italy. In fact, an original larger spear point had broken, and then been melted down to make [...]
Control Your Content—or Someone Else Will
Wednesday, September 16th, 2009A friend of mine who is an experienced meeting planner told me of a recurring nightmare she’s been having lately. In her nightmare, she is standing in a 5,000+ auditorium, with a very expensive band playing under an elaborate light and laser show, but only about 100 other people are there, including her and the [...]
Is a “Good Enough” Meeting Good Enough?
Thursday, September 10th, 2009What would happen if meetings were scaled back to the barest of essentials, on the principle that the best event is the one that is just good enough?
It isn’t an idle question. There’s an emerging trend that is reshaping everything from long distance telephone to video cameras, from the design of military aircraft to the [...]
Going Onsite to Save Lives
Monday, August 10th, 2009Every so often, I get a nice snapshot of why we do what we do as an industry, and as a specialty supplier within the industry. I’ve had several in the last 10 days.
Last week, Margot Cragg, Emily MacKinnon and I were onsite with a team of local writers at the 13th World Conference on [...]
The Next Level of ROI
Tuesday, July 28th, 2009Meeting professionals have made great strides over the last few years in measuring the return on investment (ROI) that clients and participants receive from some types of meetings.
But solid as that work has been, the limited scope of the analysis is coming back to haunt the industry, at a time when any meeting might come [...]
The Meetings that Elected a President
Sunday, July 12th, 2009SALT LAKE CITY, UTAH – Meeting Professionals International (MPI) kicked off its 2009 World Education Congress today with an opening general session that cemented the organization’s focus on the threats the meetings industry has faced over travel, incentives, and the value of meetings.
But along the way, participants heard some ideas on the structure and purpose [...]
Why I Consider My Golf Club an Essential Business Tool
Friday, July 3rd, 2009Call it an age thing.
I realized the other day that I spend an inordinate amount of time playing golf, or attending golf tournaments, or talking about golf, or organizing my own golf tournament just so I can play golf. And I don’t even golf all that well!
But when I look around at a [...]
Solutions in the Eye of the Storm
Wednesday, April 1st, 2009An interesting thing is happening on the way to the economic recovery.
We certainly aren’t there yet—in the economy as a whole, or in meetings and events. The sheer, accumulating weight of cancellations is setting off alarm bells across the industry, and the U.S. Center for Exhibition Industry Research has just reported the first decline in [...]
Linking on the links in Atlanta
Friday, February 20th, 2009On a lighter note, I managed to play a round of golf when I was in Atlanta last week. I went down a day early to try to arrange some meetings with prospective clients for the firm. That didn’t work out, so I had time to play golf. (Okay, so maybe I didn’t try all [...]
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