Meetings ROI
« Previous EntriesTop 10 Reasons to Attend the Sustainable Meetings Conference
Friday, January 8th, 2010With the 2010 Sustainable Meetings Conference coming up in Denver February 9-11, the Green Meeting Industry Council is circulating the top 10 reasons that this is a must-attend event.
This might just be the best, most in-depth green meetings conference the industry has ever seen. But the 10 reasons point to a bigger, wider value proposition [...]
After Copenhagen: How Meetings Can Kick the Carbon Habit
Tuesday, December 15th, 2009By the end of this week, the 192 countries represented at the Copenhagen Summit may or may not reach a global deal to control climate change and reduce atmospheric carbon dioxide.
But whether or not humanity rises to the challenge, the science doesn’t lie. With or without an agreement, this is the moment for industrialized nations [...]
A Meeting Worth Holding
Tuesday, December 8th, 2009At a time when conferences are cancelling, participants are staying home in large numbers, and the flavour of the month is to replace live meetings with webcasts and virtual events, there are two sure criteria that still make it essential for groups to gather in person:
• A clear, immediate purpose that is best served by [...]
The New Normal: 16 Meeting Takeaways and a Couple of Predictions
Sunday, October 11th, 2009This guest post is excerpted from Midcourse Corrections, the meetings blog produced by Jeff Hurt, director of education and events with the Dallas-based National Association of Dental Plans. It appeared shortly after Jeff returned from his association’s 2009 annual meeting in September. Reprinted with Jeff’s permission.
In 15+ years of planning conferences and events, this was [...]
Recycle Your Conference for Fun and Profit
Thursday, October 1st, 2009A few years ago, archaeologists found a small Bronze Age spear point in England. I can’t remember exactly where they found it, but I do remember that they determined the bronze in the spear point had originated in Italy. In fact, an original larger spear point had broken, and then been melted down to make [...]
Control Your Content—or Someone Else Will
Wednesday, September 16th, 2009A friend of mine who is an experienced meeting planner told me of a recurring nightmare she’s been having lately. In her nightmare, she is standing in a 5,000+ auditorium, with a very expensive band playing under an elaborate light and laser show, but only about 100 other people are there, including her and the [...]
Is a “Good Enough” Meeting Good Enough?
Thursday, September 10th, 2009What would happen if meetings were scaled back to the barest of essentials, on the principle that the best event is the one that is just good enough?
It isn’t an idle question. There’s an emerging trend that is reshaping everything from long distance telephone to video cameras, from the design of military aircraft to the [...]
Going Onsite to Save Lives
Monday, August 10th, 2009Every so often, I get a nice snapshot of why we do what we do as an industry, and as a specialty supplier within the industry. I’ve had several in the last 10 days.
Last week, Margot Cragg, Emily MacKinnon and I were onsite with a team of local writers at the 13th World Conference on [...]
The Next Level of ROI
Tuesday, July 28th, 2009Meeting professionals have made great strides over the last few years in measuring the return on investment (ROI) that clients and participants receive from some types of meetings.
But solid as that work has been, the limited scope of the analysis is coming back to haunt the industry, at a time when any meeting might come [...]
The Meetings that Elected a President
Sunday, July 12th, 2009SALT LAKE CITY, UTAH – Meeting Professionals International (MPI) kicked off its 2009 World Education Congress today with an opening general session that cemented the organization’s focus on the threats the meetings industry has faced over travel, incentives, and the value of meetings.
But along the way, participants heard some ideas on the structure and purpose [...]