Event Pros Discuss How Associations Can Make Use of Hybrid Events
Though associations are just beginning to explore them, participants at our May 14 #Eventtable chat agreed hybrid events offer potential benefits ranging from expanded reach, to additional avenues for sharing content to new ways of generating revenue. Long-time association supplier and hybrid event enthusiast David McKnight of Digital Publishing was our guest on the chat [...]
How Do Hybrid Meetings Fit Into Associations?
How can hybrid meetings help associations grow and thrive in a rapidly changing world? David McKnight, President of Digital Publishing Innovation, will help us tackle this question on the next #eventtable Twitter chat, Monday, May 14 at 3 pm est. McKnight has been helping associations manage content and create value for members for more than [...]
Create More Brain-Friendly Events With These #Eventtable Tips
Creating a more brain-friendly event doesn’t have to be difficult or expensive. Led by insights from our guest, Neuroscience Researcher Andrea Sullivan, participants on the March 9 #eventtable chat came up with some simple, cost effective tips that are sure to make your next event a neuron haven. For instance, have you considered adding more [...]
Google Changes Will Make Content Marketing More Important Than Ever For Events
“It’s ALL about the content,” is true now more than ever thanks to algorithm changes Google will be making in the near future. The changes will penalize websites that are “over” optimized for search engines, said Google’s Matt Cutts recently at SXSW. This means that sites using lots of key words, links or other SEO [...]
Content Capture and the Certified Conference Centre
I recently had a great e-mail conversation with Sarah Vining, the amazing and tireless social media manager at the National Conference Center in Leesburg, VA. Sarah published the interview summary today. I particularly liked the way she connected an effective content capture strategy with the focus on learning design and lasting outcomes that organizations can [...]
How Social Media is Changing Humanity and Events
This weeks #eventtable chat featured guest Lynn Randall of Randall Insight’s, a company that helps planners apply the lessons of neuroscience and macroergonomics to supercharge engagement. Lynn helped us tackle the subject of how social media is changing humanity and how this is affecting events. The discussion was a lively one which ran the gamut [...]
Content Strategy in a Newly Connected World: Free, Fee or Hybrid?
Should content be free or offered for a fee? There could be a lot of revenue and visibility riding on the answer. As content capture specialists, we spend a lot of time talking to clients about the objectives behind their meetings and the specific format and level of detail that will help them achieve those [...]
Building a Better Platform
Our son, Adrian, is a software developer, and frequently brings us his observations on the IT business. Sometimes, those observations hit closer to home. A conversation a few months ago had to do with a hardware manufacturer that may be nearing its sunset. It’s a company that once shone brightly, but is being overtaken by [...]
The Conference Your Conference Could Be
If you could reach a wider audience with your next conference and deliver a far more engaging, immersive experience onsite, would you want to? How you answer that question—and the steps you’re prepared to take to set a new plan in motion—may not be as obvious as you might think. Your response will tell you [...]
General Session Design 3.0: Keys to Your Organizational and Personal Success
Fusion Productions collaborated with Meeting Professionals International (MPI) to produce the general sessions for the 2010 World Education Congress (WEC 2010). To demonstrate its “meeting of the future” design strategy, Fusion brought in a team of world-class partners and continued to co-create through the entire production process—before, during and after the WEC. During a Monday [...]
