How Can Associations Make Use of Social Media Tools? Next #eventtable Chat
How can associations make the best use of the new marketing and communication tools provided by social media? KiKi L’Italien, President of Amplified Growth, Inc. will help us to answer that question on the next #eventtable chat scheduled for Monday, May 21 at 3 pm est. A social enterprise strategist who specializes in associations, KiKi [...]
Google Changes Will Make Content Marketing More Important Than Ever For Events
“It’s ALL about the content,” is true now more than ever thanks to algorithm changes Google will be making in the near future. The changes will penalize websites that are “over” optimized for search engines, said Google’s Matt Cutts recently at SXSW. This means that sites using lots of key words, links or other SEO [...]
Content Capture and the Certified Conference Centre
I recently had a great e-mail conversation with Sarah Vining, the amazing and tireless social media manager at the National Conference Center in Leesburg, VA. Sarah published the interview summary today. I particularly liked the way she connected an effective content capture strategy with the focus on learning design and lasting outcomes that organizations can [...]
Meetings that Change the World
All this month, The Edge will carry advance and onsite coverage of MPI’s 2010 World Education Congress, July 24-27, 2010 in Vancouver. Posts are linked to an online community produced for MPI by Fusion Productions in partnership with The Conference Publishers, Clever Zebra, and master of ceremonies Glenn Thayer. Join the discussion today! At any [...]
Social Media Metaphors and the Death of Print
Editor’s Note: This guest post is excerpted from the “oblogatory blig” produced by Vancouver writer Lynne Melcombe, a former associate and longtime friend of our firm. It flags some of the unexpected twists that knowledge producers—including meeting professionals—can expect to run into on the road to new media and “free” content. According to Gillian Shaw, [...]
The Right Tool for the Job
A debate has been raging over the past few days in one of my LinkedIn groups. Proponents on both sides have advanced arguments and theories, knowledgeable and otherwise, on the topic at hand. Swords have been brandished, fists shaken. It should come as no surprise that this dispute revolves around grammar—to provoke the fiercest debates [...]
The New Normal: 16 Meeting Takeaways and a Couple of Predictions
This guest post is excerpted from Midcourse Corrections, the meetings blog produced by Jeff Hurt, director of education and events with the Dallas-based National Association of Dental Plans. It appeared shortly after Jeff returned from his association’s 2009 annual meeting in September. Reprinted with Jeff’s permission. In 15+ years of planning conferences and events, this [...]
A Dynamic Dozen: The Making of a “Killer App”
Everywhere you turn these days, meeting professionals are searching for the “killer app” that will make social media and virtual technologies more an opportunity and less a threat for face-to-face events. The language of hybrid meetings, virtually unknown a year ago, is quickly gaining currency. MPI experimented with a Virtual Access Pass at its 2009 [...]
Can a Value-Add be Free?
Recently a lot fingers have been doing a lot of typing regarding the Virtual Access Pass as proposed by Meeting Professionals International (MPI) for the upcoming World Education Congress (WEC). The dedication and earnest concern of the various bloggers should be commended, for this debate about using the Internet to extend the reach of conferences [...]
The Tempest Over MPI’s Virtual Access Pass
There’s quite a tempest brewing over the Virtual Access Pass that our professional association, Meeting Professionals International (MPI), has introduced for its 2009 World Education Congress (WEC), which gets under way this weekend in Salt Lake City, Utah. The conversation is an echo of a wider debate about when it’s legitimate—or whether it’s ever legitimate—to [...]
