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Content Strategy in a Newly Connected World: Free, Fee or Hybrid?

Thursday, December 22nd, 2011

Should content be free or offered for a fee?
There could be a lot of revenue and visibility riding on the answer.
As content capture specialists, we spend a lot of time talking to clients about the objectives behind their meetings and the specific format and level of detail that will help them achieve those ends. [...]

Four Tough Challenges that Make Sustainability Easier

Saturday, July 16th, 2011

Earlier this month, a colleague shook up my thinking about green meetings with an idea that could shift any organization’s sustainability program in a more practical direction.
And here’s the twist: the surest way to simplify our industry’s approach to sustainability might be to sharpen our focus on the toughest sustainability issues we face.
Thanks for this [...]

The Building Your Building Can Be

Tuesday, January 18th, 2011

When I stepped onto the construction site for the new Ottawa Convention Centre late last week, during an advance tour for members of the OCC Advisory Board, I saw the end of a 15-year campaign that burned through at least three generations of local industry volunteers.
The original Ottawa Congress Centre opened in 1984, and it [...]

Sweating the Small Stuff on Sustainable Hotels

Tuesday, August 24th, 2010

I’ve just recently returned from a month in Western Canada, about half of it spent onsite. It was a good trip, but I have a quibble with one of the hotels where I stayed.
It’s a small quibble, as quibbles go. You wouldn’t be wrong to conclude that if this was my only complaint, I actually [...]

Tread More Lightly on the Planet: Advice for Meeting Planners

Wednesday, July 28th, 2010

Planning a sustainable event is about doing more with less, said Andrew Walker, Toronto-based founder and managing director of Eco-Efficient Events, who led participants in an interactive Tuesday morning session at MPI’s 2010 World Education Congress.
Participants discussed strategies for reducing the carbon footprint of the meetings industry, which has a reputation for unsustainable practices. Walker [...]

Action Against Carbon Emissions will Raise Travel Costs

Wednesday, July 28th, 2010

The end of cheap oil could affect the meetings economy in a number of different ways, but panelists in a Tuesday morning breakout on peak oil agreed that the industry must adapt to an era of volatile energy prices and drastic reductions in the carbon emissions that cause climate change.
Economists may debate whether oil prices [...]

Address Social Responsibility Head-on: Panel

Monday, July 26th, 2010

Corporate social responsibility (CSR) should be renamed collective social responsibility, said Paul Salinger, vice president of marketing at Oracle, during MPI’s 2010 World Education Congress on Sunday afternoon. “It’s disappointing to me that [citizens] haven’t started doing what we would like corporations to do.”
“A lot of people know the problems, but don’t know what to [...]

Case Study: The Better Buildings: Better Business Conference

Friday, July 23rd, 2010

Name of Conference: Better Buildings: Better Business Conference
Host Organization: Energy Center of Wisconsin
Dates: March, 2005
Location: Wisconsin Dells, WI
Objectives:
The annual Better Buildings: Better Business Conference seeks to make midwestern United States homes more energy-efficient by delivering hands-on training workshops, technology demonstrations, and building science education to homebuilders and contractors. The Energy Center of Wisconsin conducted a [...]

Meetings that Change the World

Tuesday, July 6th, 2010

All this month, The Edge will carry advance and onsite coverage of MPI’s 2010 World Education Congress, July 24-27, 2010 in Vancouver. Posts are linked to an online community produced for MPI by Fusion Productions in partnership with The Conference Publishers, Clever Zebra, and master of ceremonies Glenn Thayer. Join the discussion today!
At any hour [...]

Behind the Curtain: Why the Meetings Supply Chain Matters

Saturday, June 26th, 2010

One of the most profound ways for our industry to green its operations is to think of everything we do as part of a supply chain, not just as an end product.
It’s a simple mental shift that carries big implications for meetings and events. It may run counter to the training and habits that many [...]

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