Who Influences Event Pros? #Eventtable Chat Participants Sound Off
Influencers are personal, make waves, can have nothing to do with the meetings industry or everything to do with it, according to participants in this week’s #eventtable Twitter chat, “Meeting/Event Industry Influencers: Who Are They, Really?” The topic was sparked by an article in Successful Meetings that listed 12 men, 1 bug and 0 women [...]
Meeting/Event Industry Influencers: Who Are They, Really?
If like so many this week, you are thinking about what constitutes a top influencer in the meeting/event industry you may want to join Monday’s #eventtable chat entitled, Meeting/Event Industry Influencers: Who Are They, Really? at 3 pm est on Twitter. The subject has been discussed and written about on numerous blog posts and online [...]
Meetings Women of Influence: The Rant and Our List
The story is spreading like wildfire this weekend: Successful Meetings publishes a list of top meetings industry influencers that includes 12 men, one insect, and no women. Industry icon and influencer Joan Eisenstodt responds with a call to action and a new Twitter hashtag, #boyzandbugs. Then our friends and strategic partners Elizabeth Henderson and Mariela [...]
Google Changes Will Make Content Marketing More Important Than Ever For Events
“It’s ALL about the content,” is true now more than ever thanks to algorithm changes Google will be making in the near future. The changes will penalize websites that are “over” optimized for search engines, said Google’s Matt Cutts recently at SXSW. This means that sites using lots of key words, links or other SEO [...]
No Satisfying Those Sustainable Meetings People
Sometimes, there’s no satisfying those sustainable meetings people. In this case, that would be me. It might be you, too. Last night, I checked into a hotel in Toronto and learned about a green choice program that answers one of the onsite sustainability issues I’ve found most annoying over the years. I’m pleased. I’m worried [...]
Four Tough Challenges that Make Sustainability Easier
Earlier this month, a colleague shook up my thinking about green meetings with an idea that could shift any organization’s sustainability program in a more practical direction. And here’s the twist: the surest way to simplify our industry’s approach to sustainability might be to sharpen our focus on the toughest sustainability issues we face. Thanks [...]
Building a Better Platform
Our son, Adrian, is a software developer, and frequently brings us his observations on the IT business. Sometimes, those observations hit closer to home. A conversation a few months ago had to do with a hardware manufacturer that may be nearing its sunset. It’s a company that once shone brightly, but is being overtaken by [...]
The Conference Your Conference Could Be
If you could reach a wider audience with your next conference and deliver a far more engaging, immersive experience onsite, would you want to? How you answer that question—and the steps you’re prepared to take to set a new plan in motion—may not be as obvious as you might think. Your response will tell you [...]
Building an SMMP: Partnership, Collaboration Needed on All Levels
Collaboration is essential to implementing a Strategic Meetings Management Plan (SMMP), so “don’t try to do it yourself,” warned Carolyn Pund of Cisco Systems in a Tuesday morning session at MPI’s 2010 World Education Congress. “Change occurs when people believe change is necessary,” Pund said. “If you can make a value proposition that’s strong enough, [...]
Play to the Positives of Workplace Politics: Workshop
Workplace politics have overwhelmingly negative associations for most people. “Frustration,” “dysfunction,” “stress” and “unaccountability” were just some of the terms participants offered during a Monday afternoon workshop at MPI’s 2010 World Education Congress. David Bancroft-Turner, founder of the Academy for Political Intelligence, noted that businesses suffer when people don’t trust each other. Reduced productivity, decreased [...]
