Drive Branding, Align Meetings with Business Needs
Like advertisers, meeting professionals should learn showmanship to drive branding and help sell the value of meetings, said Kate Lastinger, founding partner of Metaphrasis Group, during a Monday morning session at MPI’s 2010 World Education Congress. Teresa Bria, managing partner of Phase to Phase Strategy, said, “People aren’t considering meeting planners on that strategic corporate [...]
Address Social Responsibility Head-on: Panel
Corporate social responsibility (CSR) should be renamed collective social responsibility, said Paul Salinger, vice president of marketing at Oracle, during MPI’s 2010 World Education Congress on Sunday afternoon. “It’s disappointing to me that [citizens] haven’t started doing what we would like corporations to do.” “A lot of people know the problems, but don’t know what [...]
Measuring Business Benefits Communicates Value of Meetings
Building professional capacity through face-to-face meetings is a cornerstone of the meeting planning industry, a field often praised for delivering intangible, values-oriented benefits to businesses and professionals. Theresa Breining, principal of Breining Group LLC in Encinitas, California, told participants that for the industry to progress and survive—especially in a challenging economic climate and an increasingly [...]
The Only Way to Change the World is to Meet: Gobillot
The only way to change the world is to meet, keynote speaker Emmanuel Gobillot told participants at the Opening General Session of MPI’s 2010 World Education Congress Sunday morning. At a time when more generations are working together than ever before, everyone is suffering from information overload and the world of work has become more [...]
Audience Profile Drives Technology Choices
Before deciding dates, location and venue for a conference, meeting planners and suppliers must understand who should attend, why they would want to and what they’re most concerned about, social media specialist Paul Salinger told participants in a Sunday morning breakout session. Salinger, vice president of marketing at Oracle Corporation, described a plethora of technologies [...]
Case Study: Fully Immersive Virtual Environments
Host Organization: Clever Zebra Specialization: Fully immersive virtual environments Objectives: When an organization sets up a fully immersive virtual environment alongside a face-to-face meeting, the objective is to extend the live gathering in every possible way: by bringing onsite and online participants together, sharing knowledge and ideas across a continent or around the world, opening [...]
Case Study: The Aerial World Tour
Name of Conference: Aerial World Tour Host Organization: Aerial Company Inc. Dates: April 1999-2002 Location: Milwaukee, WI Objectives: The business objectives of the Aerial World Tour were to educate hair professionals on new styles and services and showcase upcoming products and trends in the beauty industry. The community impact went far beyond the immediate purpose [...]
Case Study: The Better Buildings: Better Business Conference
Name of Conference: Better Buildings: Better Business Conference Host Organization: Energy Center of Wisconsin Dates: March, 2005 Location: Wisconsin Dells, WI Objectives: The annual Better Buildings: Better Business Conference seeks to make midwestern United States homes more energy-efficient by delivering hands-on training workshops, technology demonstrations, and building science education to homebuilders and contractors. The Energy [...]
Case Study: The NASC Sports Events Symposium
Name of Conference: NASC Sports Events Symposium Name of Organization: National Association of Sports Commissions Dates: Annual, most recent April 13-15, 2010 in Columbus, Ohio Objectives: Through its annual NASC Sports Events Symposium, the National Association of Sports Commissions keeps its members up to date on trends in the sports events industry and how to [...]
Meetings that Change the World
All this month, The Edge will carry advance and onsite coverage of MPI’s 2010 World Education Congress, July 24-27, 2010 in Vancouver. Posts are linked to an online community produced for MPI by Fusion Productions in partnership with The Conference Publishers, Clever Zebra, and master of ceremonies Glenn Thayer. Join the discussion today! At any [...]
