Archive for June, 2009
Does Demand from Meetings Drive Airlines’ Greenwashing?
Tuesday, June 16th, 2009Whether or not it’s deliberate, a major travel industry association seems to be applying a touch of greenwash to its members’ steadily growing carbon footprint.
And it seems likely that continuing demand from meetings and events might be one of the underlying causes.
Sometimes it isn’t clear whether an organization has set out to mislead, or whether [...]
Keeping Readers Off the Unsubscribe Button
Tuesday, June 2nd, 2009At The Conference Publishers, we receive a surprisingly small number of unsubscribe requests for our company newsletter.
We know a lot of people read our newsletter, but it’s hard to get good comparative data—we don’t know how well we’re doing compared to all the other companies vying for people’s attention online. (If anyone knows where [...]